Reliance To Introduce This Iconic International Snack To Indian Market


RCPL will launch Alan’s Bugles in Kerala and will likely be progressively expanded throughout India (Representational)

New Delhi:

Reliance Retail has partnered with General Mills, a number one US-based multinational producer of branded processed client meals, coming into into the fast-growing snacks section as per its ambition into the FMCG section.

Its step-down FMCG arm Reliance Consumer Products Limited (RCPL) on Friday introduced its foray into the western snacks class with the launch of Alan’s Bugles within the Indian market.

“For the first time ever, snackers in India can enjoy Bugles, the international corn chips snacks brand with more than 50 years of heritage, owned by General Mills and available across major global markets including the UK, US and the Middle East,” mentioned a joint assertion.

Under the model Alan’s Bugles, RCPL will supply a top-notch snacking expertise, which will likely be obtainable at pocket-friendly value factors ranging from Rs 10 in flavours akin to Original (Salted), Tomato and Cheese.

RCPL will launch Alan’s Bugles in Kerala and will likely be progressively expanded throughout India.

RCPL spokesperson mentioned the launch of Alan’s snacks vary beginning with Bugles is yet one more step in direction of increasing our footprint within the FMCG market.

“With the launch of Alan’s, we want to ensure that the aspirational Indian consumer gets to taste and enjoy rich and premium offerings to satiate their snacking needs. We intend to actively participate in the growing western snacks market with a greater focus on taste profile and overall experience,” it mentioned.

General Mills India Finance Director Sheshadri Savalgi mentioned: “General Mills is thrilled to have one of its most globally loved brands — Bugles — in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. We look forward to seeing snack lovers across India enjoy Bugles that is loved by consumers globally!” RCPL, the FMCG arm of the nation’s main retailer Reliance, is on an growth drive of its portfolio.

It had lately acquired a number of companies which embrace beverage manufacturers Campa, Sosyo and Raskik, every day necessities beneath Independence, confectionery beneath Toffeeman, biscuits beneath Maliban and residential and private care vary beneath Glimmer and Dozo, amongst others.

Reliance articulates ambitions to be a related participant within the USD 110-billion FMCG (Fast Moving Consumer Goods) section.

(Except for the headline, this story has not been edited by NDTV workers and is revealed from a syndicated feed.)



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