“No foto!” was lengthy the chorus from guards at the Reina Sofía museum in Madrid if a customer dared to aim to take an image of “Guernica,” Picasso’s 1937 antiwar masterpiece. But as one couple took a selfie on Wednesday and one other lady adjusted her hair whereas smiling shyly into her cellphone’s digital camera, these guards have been relaxed, providing recommendations on audio guides moderately than yelling.

The museum lifted its longtime ban on pictures of “Guernica” this month, belatedly becoming a member of the Instagram period. Still prohibited in Room 205.10 are the use of flash, tripods and selfie sticks, out of concern that the 25-foot oil portray could possibly be broken.

“Allowing photographs to be taken of ‘Guernica’ is intended to enhance the experience of viewing the painting, bringing it closer to the public and allowing what has been possible in other museums for a long time,” a spokesman from the Reina Sofía wrote in an e mail.

The spokesman added, referring to advances in know-how, “The fact that the means have advanced and that they do not endanger the work did not justify, at this point, the prohibition.”

Ten minutes after the museum opened its doorways on Wednesday, a crowd of a couple of dozen folks gathered in entrance of “Guernica.” Many of them stood near the portray earlier than shifting away for a unique perspective.

Ronny de Jong, visiting from Rotterdam, the Netherlands, spent about 45 minutes taking in the work, a black-and-white Cubist portray that depicts the horrors of the Spanish Civil War and disturbed those that noticed it at the 1937 World’s Fair in Paris.

De Jong mentioned that he liked to recollect his museum visits by way of pictures, and that he was barely irritated that the close by Prado museum, dwelling to a lot of Spain’s most necessary pre-Twentieth-century artworks, banned pictures altogether.

“I did make some pictures — like stealthily — and no one was harmed,” he mentioned.

Another customer, Flavia Morelli of Rimini, Italy, praised the Reina Sofía’s latest choice to permit pictures of “Guernica.” “I think it’s a way to create a stronger link between people of varying levels of culture and art,” she mentioned.

The Reina Sofía didn’t clarify the origins of the ban on photographing one particular portray, however museums have lengthy struggled with how finest to preserve artworks and handle assets whereas attempting to stay related to the public. For instance, guests can not take pictures inside the Sistine Chapel in Italy, and images and filming are prohibited in some particular exhibitions at museums due to copyright or lending issues.

Nina Simon, the writer of “The Participatory Museum,” mentioned one purpose museums initially banned pictures was a concern that individuals wouldn’t go to in particular person in the event that they have been in a position to see the photos on-line. That fear has abated, she mentioned, however there may be nonetheless real concern that works could possibly be broken by distracted guests, and that their pictures may essentially alter museum programming.

“There becomes a concern that the museum becomes the backdrop to your perfect Instagram life,” Simon mentioned, “or that the museum shifts the design of exhibits to cater to create great Instagram moments, which could be seen as cheapening in some way.”

Along with the vocal guards, guests to the Reina Sofía have historically been separated from “Guernica” by a protracted divider that spans the size of the art work.

But the portray, which Picasso lent to the Museum of Modern Art in New York for many years whereas Gen. Francisco Franco was in energy in Spain, has not at all times been so restricted. When it was on view at MoMA in 1974, Tony Shafrazi, an artist who later turned a profitable artwork vendor, sprayed “Kill Lies All” in red foot-high letters on the canvas.

The portray, which averted everlasting injury due to a heavy coat of varnish, was returned to Spain in 1981.

Seema Rao, who leads Brilliant Idea Studio, a agency that focuses on museum experiences, mentioned museums should study to maintain up with the calls for of holiday makers who’ve traveled from round the world to see works like “Guernica.” “If you can’t hold on to that, it doesn’t matter, it doesn’t feel like it has value,” she mentioned.

“Museums are basically becoming dinosaurs,” Rao continued. “They are so behind the times. In order to be a part of society they have to update these policies.”

One customer at the Reina Sofía on Wednesday, Richard Rottman of Los Angeles, referred to as “Guernica” an necessary Picasso shortly after somebody tapped his shoulder.

“I was in the way of their photo,” he mentioned, laughing.