Organization for college athletes aims to provide on-demand assist, give players voice in evolving landscape

College athletics has skilled an enormous upheaval over the previous a number of years as new guidelines have modified the expertise of the student-athlete. 

In April 2021, the NCAA eradicated a rule that required transfers to sit out one yr at their college. July 2021 introduced main adjustments as athletes have been lastly allowed to revenue off their title, picture and likeness (NIL). Additionally, conference realignment has taken over college sports activities over the previous few months as colleges try to navigate the altering media landscape. 

ACC brand throughout a college soccer sport between the Pittsburgh Panthers and the Virginia Cavaliers on Nov. 12, 2022, at Scott Stadium in Charlottesville, Virginia. (Lee Coleman/Icon Sportswire by way of Getty Images)

For founder and chairman, Jim Cavale, the changing landscape of college sports activities required a spot the place student-athletes can obtain assist whereas additionally gaining a voice in the way forward for their sports activities. 

“ is an organization for college athletes to be able to go to be able to get on-demand support in a lot of places they now need to navigate in college athletics because it’s an ever-evolving landscape,” Cavale advised Fox News Digital. “And then also to have a voice to be able to speak into the future of college athletics.” 


“Just like the NCAA has been the association for the college athletic departments since 1906, or the AFCA [American Football Coaches Association] has been the association for the football coaches, there needs to be an association for athletes at this time where there are so many questions that need to be answered as they navigate this new world of college athletics and being a college athlete.” 

The group launched on Aug. 23 and can permit athletes the power to join for a free AO membership that features on-demand assist. Members can be ready to textual content for assistance on any subject whereas additionally being given the power to name a professional bono lawyer with questions. 

“We just felt like this was a great time to help them have the resources they need in an on-demand fashion and start to organize their voice based on the sport they play and the conference they play in because they all have different perspectives on what the future should look like,” Cavale continued. 

A view of the Pac-12 logo on the field

An overhead view of the PAC 12 brand on the sphere throughout the second half of a sport between the Oregon Ducks and the Portland State Vikings at Autzen Stadium on Sept. 2, 2023 in Eugene, Oregon. (Tom Hauck/Getty Images) will provide athletes with data on model constructing, financial education and NIL contracts, and also will create chapters for athletes of every sport to come collectively and have a say in the long run. 


“One of the biggest weaknesses in college sports is trying to create one solution for 500,000 student-athletes and thousands of schools,” Cavale advised Fox News Digital. “That’s not possible. There are differences between Vanderbilt and Alabama, and they’re in the same conference.

“And it’s additionally plenty of totally different sports activities. Football is so much totally different than golf,” he continued. “So, we want to begin getting athletes into their very own chapters – it’s what we name them at – based mostly on the game they play, based mostly on the convention they’re in. And assist equip them with the data they want to create their consensus on the place issues ought to go. In all classes, not simply employment or media income sharing, however medical protection. A soccer athlete has a a lot totally different stance on his want for medical protection versus a golfer.” 

“There’s plenty of classes – mental health, social media, NIL, collectives – all these items. Different athletes who play totally different sports activities in totally different leagues have totally different views and the objective right here is to get a dialog began amongst themselves with specialists, after which finally with the people who find themselves going to assist make selections in the long run. Whether it’s Congress, the federal authorities, or the ADs, commissioners and presidents.”


A view of the Penn State stadium

A general view as the Penn State Nittany Lions take the field while fireworks are displayed before the game against the West Virginia Mountaineers at Beaver Stadium on Sept. 2, 2023 in State College, Pennsylvania. (Scott Taetsch/Getty Images)

One of the issues seeks to address is that of collectives, which have come about in the NIL era. They have become a necessity for major programs looking to compete, but there also have been instances where athletes have been led astray. provides a registry for college athletes to verify NIL agents and school collectives.  

“We even have a registry in that on-demand assist piece. A registry for brokers and collectives. There are plenty of brokers and collectives that might not make the reduce on registrations on the professional degree,” Cavale said. 

“So, I believe one of many greatest challenges is dangerous actors creating fake deals and luring athletes to go to colleges, both via the portal or out of highschool, and these offers aren’t actual,” he continued. “There’s no accountability for them. It additionally ruins it for the brokers who function above board and do an awesome job for their athletes. It ruins it for the collectives which might be doing good work on the colleges the place they’re serving to athletes.


“We also have a background check system. They can run a background check on anyone and get a 48-hour turnaround before they want to work with them or start talking to them. We want to bring accountability to all the different folks coming into this space trying to work with athletes.”

Brandon Copeland at the House of Athlete Scouting Combine

NFL Player Brandon Copeland attends the House of Athlete Scouting Combine on the Inter Miami CF Stadium observe facility on March 5, 2021 in Fort Lauderdale, Florida. (Cliff Hawkins/Getty Images)

Cavale has teamed up with former NFL participant Brandon Copeland, co-founder and CEO, to create the 501c non-profit group. 

“As a former college and professional athlete, there have been so many moments the place I wanted I had a company to go to for recommendation,” Copeland mentioned in a press launch. “What we are building with AO, you will have a locker room for life. We want to help as many college athletes as possible, and we’re excited to get started.”

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